The mobile web use has surpassed the desktop web browsing in 2016. Now the mobile Internet use is threatening the desktop-based websites as more and more people are shifting to the mobile devices to browse the web. Similarly, one can download the native apps from the app stores. These apps are also taking a toll on the web browsing. This is raising a logical question for the web development Dubai scene, i.e., should they join the mobile-first trend?
What's All The Hype?
According to some statistics, UAE is one of the countries where the Internet users' percentage exceeds 90%. It beats the internet users' percentage of technologically advanced countries such as USA, UK, and Canada at a considerable rate.
Seeing the popularity of smartphones, the multinational companies are trying to dominate the scenario and get the maximum percentage of users with as many channels as possible including native apps, web apps, adaptive websites, and responsive sites. Small and medium-sized organizations and businesses can't afford such a luxury, so they need to decide what channels they want to get to the users.
Difference between Native Apps and Responsive Websites
When the internet and web came into being, the display constituted a monitor of varying sizes, e.g., 21", 24". The websites that were developed in 90's and 00's were not customized for the cell phones viewing. The mobile devices had sprung up recently when 2G and 3G internet became available. The websites made during that period, when viewed on smartphones, show minuscule text and images.
Responsive web design came to rescue. With responsive design, the web developers customize the site for a cell phone. When compared with native apps such as WhatsApp, Pinterest, Buzzfeed which are available for download from the app store are the exclusive application to use that service. The mobile apps are not for desktops use.
There are a few technical differences that separate the app from the responsive website. The responsive web has a URL that looks like this: m.facebook.com. The Facebook app, contrarily, is downloadable from the app store. Likewise, the responsive design will adapt to any screen size and dimensions. The mobile apps are for the specific operating system (OS) such as Android or iOS.
Pros and Cons of Responsive and Native App
Let's look at some of the benefits and limitations of both options before one decides to go for searching web development Dubai based companies.
The extension of conventional web development, the responsive website development is cheaper than building a standalone native app. The difference is using languages such CSS and different graphics interfaces for various viewing devices. The native app requires coding in languages that are mobile exclusive, e.g., Java, C-Sharp, etc.
The product development time is also a crucial factor in deciding on whether to opt for the responsive site or going for an app. The responsive website will take most of its development time in its product development phase, whereas the mobile app will take most of its time in the initiation and testing phases.
The responsive site offers the same features as the conventional websites such as pages, contact us form, map, etc. In native apps, the owners can provide additional features such as fingerprint recognition, face recognition, information from sensors, etc.
Another essential aspect to consider for the decision is the design of the website or app. The mobile version of the site may have small fonts, small images to load faster, and trimmed down features. Apps, conversely, can use bigger or customizable fonts, good quality images, and more features than that are available on the site.
The loading speed is the make or breaks factor for the fast-paced 3G and 4G Internet users. If the site is taking too much time to load, one may lose some users. Apps are usually faster than responsive sites. A responsive website may take time to adapt to the screen size or browsers.
Mobile businesses are leveraging the popularity of smartphone use as a revenue generation source. Affiliate marketing, 3rd party ads, and in-app buying give the apps an edge over the responsive design. The responsive site will generate revenue through conventional marketing.
Analytics has emerged as the rapidly growing field in recent years. One can install Google Analytics on the websites to monitor the Key Performance Indicators or KPIs such as the number of visitors, page views, etc. Mobile Apps have their analytics tools, but they are not as efficient to check the return on investment (ROI).
By carefully analyzing the factors mentioned above one can decide whether to go to the native app or responsive site. In the same way, one may need to do some market research to get the best deal for web development Dubai project.
It is not that if your website is attractive and looks cool then you should say that’s all, you are good now. The responsiveness of the website is another really important thing one needs to take into consideration for admirable results. These days most of the people browse a website using their smart devices. So, if your site doesn’t look good on different devices then you are not going to make as such an impact.
What is Responsiveness?
For those who are not aware of this, well responsiveness means your site should respond to any type of browser and device to get sorted out in the best user interface. So, there are no browsing incompatibilities whatsoever. Users must be able to view and browse through the whole site without any design distortion kind of issues. If you need an excellent yet responsive web design Dubai based firms can help you out better in this particular regard.
How Does Responsiveness Work?
When a website is viewed in a different browser and device other than a PC, the screen width and length is judged. So, the design gets sorted out with the best possible view. The sections, menus and other breakpoints are different for different devices. So, the users are not supposed to zoom-in or zoom-out. Instead, the website should do it all itself to provide an excellent user experience.
What are the Benefits?
There are different benefits associated with a responsive website design, which are as follows.
Some Facts to Know
Beneath are some of the facts you must know to understand the importance of a responsive design.
Up till now, you must have understood the need and importance of a responsive website design. So, if you are developing your business website, then for web design Dubai based firms can be a worthwhile choice. You can get a quote from them regardless that you are not residing in Dubai.
If you think you are going to succeed just by having a website then you are completely wrong. The era now we are in is the era of competition. Alongside physical competition, the businesses have to deal with each other online as well. Yes, they surely need to leave their competitors behind them in the online world and that is only possible with a proper SEO campaign.
Need of SEO Campaign:
SEO is basically to optimize your website in a way so it could appear in the top searches of the search engines. Appearing in the top searches means you will get more exposure and that will help you get more business queries. So definitely you can’t take the need of the SEO services for granted. If you would, then you aren’t going to get any benefit from your online presence in the shape of a website.
Hence, for top-notch SEO services Dubai oriented professional firms could benefit you more. That's because they follow the web master guide line better.
SEO and Web-Design:
Website design is the most important thing. You need focus on it before the start of further search engine optimization process. If the design of your site is violating the search engine optimization rules then other campaigns and activities are not going to benefit your SEO. So you need to keep a close eye on this thing right during the development phase.
The home page of your site holds a key importance. This is where your every potential customer is going to land. So if it isn’t well-structured and designed then optimization campaigns are not going to benefit you anyway. Always add the most important calls to action on this page to increase response.
Telling Some Story:
Yes, another most necessary thing is telling your company story to your clients. Who you are? How you begin? Where are you located? What do you offer? And other important questions, whose answers might be looking for, must be answered.
Images vs. Content:
You aren’t just supposed to add content to your website. Alongside content, adding relevant images is also really essential to support your search engine optimization campaign. In simple words, a perfect blend of images and content will play better. So the firms based in Dubai Web Design services offered by them are highly beneficial and well-recommended in this particular perspective.
Clear Call to Actions:
How are you going to turn your visitor into your customer? Definitely, with proper and clear call-to-actions. If you are using proper call to actions at appropriate areas in your website then things are going to be more beneficial for your SEO campaign as well as to turn your visitors into definite customers.
We are currently living in mobile-first age and are approaching towards mobile-first index as well. This is because more than 70% of online users are relying on smartphones and other portable devices. Because responsive websites work well on smartphones and tablets, that’s why; it is a standard component of every business search engine optimization plan.
The more a website is visited, the more it is ranked higher by search engines. When a website gets more visits from mobile devices, search engines also act accordingly and give them a favor in terms of ranking higher. This is because when a website fulfills the needs of a user, he will stay longer on it and the bounce rate will be reduced that the search engine uses for higher ranking.
Responsive websites are optimized for portable devices. They benefit businesses by keeping them apart from the competition in a modest business environment such as Dubai. If you have not yet upgraded it to be friendly to mobile devices, following are the top reasons to make your move to work with Dubai web design companies and boost your productivity regardless of the competition.
Better Site Usability:
Responsive websites do not encourage complicate navigation. Instead, all of the contents are made available on a single page for every query. It helps the users to easily navigate and read the information they are looking for. This is helpful for boosting user’s experience as they will spend more time on your website and will likely revisit it again.
Faster Page Speed:
A fast-loading site normally ranks higher in search engine. In fact, users do not have enough time to wait more than 3 seconds for a website to load. Faster page speed is a known factor that search engine use for ranking a website higher in result pages. By making your design responsive, you can get your website favored by search engine in terms of ranking higher.
Decreased Bounce Rate:
Bounce rate depends on the time a user spends on a particular website. Search engines pay full attention to a user’s behavior when they visit a website. According to leading SEO services Dubai, when a user leaves website soon after the visit, it gives a signal to search engine that increases its bounce rate.
Less Duplicate Content:
Those using a separate mobile site for portable devices face content duplication issues. Because a separate mobile site will need a different URL while the content will be same like the desktop version, such duplication really harms a website’s ranking. A responsive website better deal with content duplication problems at the same website is accessed from every device on the same URL.
Many entrepreneurs who are keen to open their account in the form of a website and start operating online usually forget that a perfect equilibrium is a must thing. Some of them are too keen to get elite and highly appealing design features while others are focus on the code.
There are others who are not really bothered; all they want is to ensure that they spend hefty sums on digital marketing campaigns for the sake of elevated traffic inflow. To me almost all the approaches are wrong.
It will need to be a cumulative approach if when is operating in highly poised and dynamic markets of UAE. One would need to focus on the design phase and must ensure that it is in line with Dubai web design trends plus development and marketing domains must also be provided with equal focus.
This will enable one to maintain a stronger grip and engage clients from each and every angle. Failing to do so would mean an unbalanced approach which may lead to confusion and one as a visitor may not find it easy to continue with their hunt for the required products and services on such websites.
They will simply prefer switching to another domain that is easier in usage and allows them to navigate through and finalize required products and services for purchase without going through any hassled or confusing situation.
Website development Dubai oriented practices and solutions offered by experts here in these dynamic markets are smart enough to cope with all the expectations of clients and ongoing trends.
Backups stated above, that are reliable, experienced and creative will prove to be one’s best bet. With such backups only can one proceed and make it to the wining zones. Weaker, untimely and cheaper solutions may sound good initially however they may push one towards a dead end or in no man’s land. Such approaches and solutions must be avoided, if one as an entrepreneur is aiming to conquer UAE markets for good.
For any business owner, when a website is designed and developed in right passion, pressures and burdens are moved off his/her shoulder and he/she is set free to focus on other business growth areas while expert solution providers take care of the design, development, maintenance and advancement needs.
This approach has helped many entrepreneurs, their conversions and ROIs graph according to them has improved because they are available online 24/7 without going through or facing issues like crashing or website malfunctioning. What is the performance and design of your website like?
E-commerce websites can be developed through e-commerce platforms or they can be developed from scratch in a fully customized way. Regardless of the option one has to choose, a wide range of handy tools is available to be used for e-commerce site development. These tools can be applied in-house or through outsourced service providers.
The expectations of clients are continuously rising. The existing e-commerce platforms are although offering a wide range of options that can best meet their needs. However, they extremely prioritise customized development to meet their unique corporate requirements. Additionally, a customized option is more secure as compare to its close companion.
On the other hand, if the corporate requirements are limited that can best be achieved through in-house experts, it’s better to avoid outsourcing. However, if the business needs are more specific and creative, the practice is to hire Dubai ecommerce solutions. This way, you can get a more secure option with better creativity for your online business.
Advantages Of Outsourcing E-Commerce Site Development:
If customized development is your target, it’s better to knock an outsourced expertise by employing a reputable service provider. They can better understand your individual requirement and work on the most appropriate solution for you. One can acquire the following benefits by outsourcing an e-commerce website development.
Developers who are working with outsourced service providers have a proven track record of delivering the best services to their clients. They have already worked on the same projects. They usually have a wide range of satisfied clients based on their professional skills that let them understand client’s requirements efficiently.
An attractive design together with improved functionality are both fundamental for an e-commerce solution. On the other hand, an e-commerce solution must work together with an existing corporate management system which is the duty of a full-stack developer to take care of everything before and during deployment.
Controlling The Budget:
In-house development usually leads to budget limitations. Employing website development Dubai, a leading outsourced solution provider, can offer suitable options to manage your cost efficiently. This way, clients can pay an hourly amount for the work performed by developers. However, they must agree upon a fix cost before starting.
Clients can get an opportunity to have a dedicated team for their projects. Their e-commerce websites will be developed with the help of professional developers who have a passion to fulfil individual client requirements. Additionally, your website development will never be left incomplete, which is a usual case with in-house employees.
If you are among those business operators that are operating in highly chic and dynamic markets of UAE and you feel or find it hard to share your business card, letterhead and other similar items associated with your business’s corporate identity then you need to stop it right here, buy sometime for yourself and think that what is it that has been skipped by you.
The basic problem:
Many entrepreneurs are usually not keen or confident when it comes to their business identity, the reason is pretty much straightforward, i.e. they opt for solutions that are cheaper in nature and in most cases they even don’t bother while outsourcing these highly sensitive tasks to freelancers and this is where things start going in the wrong zones for them.
To rule the markets here, you will need to ensure that you are backed with strong and appealing corporate identity Dubai oriented solutions that can actually add extra to your extra ordinary business presence.
I want to save money, what’s wrong with it?
Price shopping is not a bad idea, but there are times when it is not just about saving money only, it is about creating that strapping impact and sound brand image and to achieve this goal, one as a business owner will have to rely on smart and professional solution providers that are associated with the design industry.
It all starts with the strong impact that is created by an appealing logo, if you have it, then you don’t need to worry about anything. The problem actually starts when business owners take professional logo design Dubai based services on a lighter note and opt for pre-designed, free to download logos that are by no means close to the nature of one’s business.
This attitude from one no doubt may enable one to save money but at the same time as a side-effect, one may open the doors for confusions and things as a result may become difficult and confusion for the end users and customers. They will find it hard to figure out what exactly the business is about, they will avoid trying it and this may not help the cause.
Saving money, going for affordable solutions and at the same time hoping to get hands on professional service providers is possible. All one need to do as a business owner is to ensure that the solution provider shortlisted by one has got what it takes to come up with design and print solutions that can enhance the value and impact of one’s corporate identity a great deal.
Email marketing is considered the best choice for reaching targeted customers and making relationships with the clients. It is considered one of the highest return on investment (ROI) across all online marketing methods. Given are some valuable tips about email marketing.
Important tips for email marketing:
Ask for consent:
It might be possible that your mailing list includes many contacts that want to subscribe to your services but asking for their consent. You must email them an introductory message that informs them that they will receive data if they opt in a better way of building a relationship.
Experts are of the view that, it is better to write declaration on every form that the company will not share personal information for other purposes. In this way, you can bet the trust of your users. Email marketing is considered one of the confidential Dubai ecommerce solutions.
Benefits of subscription:
You must provide free benefits to your subscribers by organizing a contest. This will make your email marketing campaign more effective. Inform them completely; so that they know that they will get free service they subscribe to receive your company’s newsletter.
Make subscription great experience:
Once the user has agreed to receive your email, you must try to win their hearts. You must send them a confirmation letter that contains a thank you page. Try to ensure the subscribers that they will get user experience.
Learn from mistakes:
It is better to understand the thought of your unsubscribers. You must ask them what kind of services they want? Take their feedback and try to utilize it in your next campaign. The opinion of unsubscribers will teach you a lot to better your services.
Send new emails:
If you have a lot of subscribers, you need to select your best users. If you have the policy to send specific number of emails per month or week, so you must act accordingly. Don’t send previous emails to your subscribers, so in this way, you will lose their confidence.
Use social media platform:
You can use social media sites to promote your products. You can use Twitter, Facebook, Instagram, and other sites to promote an ebook to your followers. You can add thank you pages on your Facebook page that express gratitude.
Email marketing provides best Dubai ecommerce solutions that are used by large to small businesses globally. With an increasing number of strategies and tools, you can now make mailing list without any hassle. You must listen to your customers, their likes and dislikes.
2/22/2017 1 Comment
Today, time is changing rapidly. It is now the times to take quick decisions if one possess a business. With the advent of Internet or intranet, it has now become possible to develop different interesting web applications that can be accessed from anywhere in the world over a network like internet or intranet.
Nowadays, business is considered unexpected without websites. The most successful companies in Dubai run through websites for sales. From the E-commerce websites to any business site the web design has a role to navigate the pages smoothly. The concept that the site would be attractive and colorful would help to arrest the potential visitors to get full business.
Web development is time consuming. It must be remembered by everybody that the tasks if done in hurry might not be fully proved. Any professional web development company would allow considering all features before delivery to the customer.
Bounce rate increases if the flow stops. For E-commerce websites certain software like shopping cart or the payment gateway is vital. Any professional web developer or any web development Dubai company would make the site customized according to the customer.
Any web development company has the proficiency in digital marketing. Without online marketing, the companies could not stand in this competitive market. Any professional web development company would assist the client in the strategies of SEO, market research and in the advertising campaign in the whole scenario.
Professional company or an expert in the field keeps files of different fonts and styles with different features. The professional mixes and matches them as per the requirements of the customer in the website.
Main features of web development are given as follows:
Symbol of any brand is truly its face that the customer sees and sets the first impression, therefore its design and layout is far more important than many other things, the advertisers have a basic role in the promotion of any brand, and a good symbol for the company makes it easier for them to promote the organization, and the customer will have more chances to remember and keep coming for the specific organization because of its face value that, speaks a lot for the brand.
The visual representation is far more important for cities like Dubai, where the competition in the market is immense and the brand has to struggle a lot to survive. Symbol is more than just graphics. As far as logo design Dubai based needs are concerned, there are few rules to follow, in order to formulate a perfect visual representation for your brand or product. It is very important do sketch out the first round of the designing. In this regard, preliminary designing can be done either on simple paper and pen or on a vector program; it can not only save a lot of time but also saves money and efforts.
The beginning of the drawing is one of the most important steps for the designer and they give maximum time and effort to this step than any other step in the process of designing. As for the logo design Dubai based needs are concerned, the other point of concern is the balance in the drawing. It should be not only pleasing to the eyes but also attractive to the customer, so that they will understand it better. In this regard, the graphics and color scheme has to be in proportion with the size of the symbol.
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